Engagements

Three ways
to work together.

A full Consultancy that rebuilds the positioning and embeds it in the sales motion. Workshops and Keynotes that build the skill across your team. Or Success Stories that turn customer wins into sales assets. All led personally.

[ Offer 01 / Consultancy ]

Foundations.
Playbook.
Rollout.

The full positioning engagement. Rebuilds the commercial argument end-to-end and embeds it where deals move. Three stages, one continuous hand.

See the three stages ↓
Format
3 stages · multi-month
For
Founder · CRO · CMO
Outcome
Argument that survives scrutiny
Typical length
8 to 14 weeks
[ Offer 02 / Storytelling Workshops & Keynotes ]

The craft that makes
the positioning land.

From a 20-person working session to a 50-plus SKO keynote. Built on your real content, so revenue teams can deliver the argument under pressure and have it survive being repeated.

See the Workshops page →
Formats
Workshop · Keynote · SKO
Audience
20 to 500+
Outcome
Argument that lands in the room
Feedback
5.0 across all sessions
[ Offer 03 / Success Story production ]

Customer wins,
as sales assets.

Customer wins turned into reusable proof sellers actually pull into deals. Each one mapped to the positioning, so it reinforces why you win, not just that a customer was happy.

Discuss a Success Story brief →
Format
Per-story · or library
For
Marketing · Enablement · CS
Outcome
Proof that does the arguing
Mapped to
The positioning
[ Consultancy / Detail ]The three stages

A continuous engagement,
not three separate projects.

[ Stage 01 ]

Foundations

Discover where value is leaking. Field research across sellers, marketers and buyers surfaces the real story you're selling against.

Outputs
  • Quadrant audit of current propositions
  • Buyer and seller interview programme
  • Diagnostic report with prioritised gaps
[ Stage 02 ]

Playbook

Synthesise the findings into a master positioning blueprint, the story your business sells from. Built to hold under scrutiny.

Outputs
  • 100-page positioning blueprint
  • Core narrative and messaging architecture
  • Reusable story assets for first meetings, demos, win-rooms, renewals
[ Stage 03 ]

Rollout

Deploy the playbook into the systems and rituals where deals move. The story stops being a document and becomes how the commercial org operates.

Outputs
  • CRM playbooks, prompts and embedded content
  • Enablement sessions across regions and roles
  • Quarterly reinforcement and measurement
[ Begin ]

Not sure which path
fits your situation?

Most engagements start with a 30-minute diagnostic call. We hear where deals are stalling and recommend the smallest piece of work that moves the needle.