Storytelling that
lands in the room.
Workshops and keynotes for B2B commercial teams. The craft that turns a sharp positioning argument into a pitch your team can deliver under pressure, and that survives being repeated by someone who is not you. Built on your real content, led personally by Jon Billett.
Delivered inside teams at ServiceNow · Salesforce · AWS · MuleSoft · Slack
Verified participant feedback across all training engagements to date.
Soft-skills curriculum, rolled out at scale.
Solution-engineering org, multi-region. Sellers running technical demos that landed the product but lost the decision.
Inconsistent value narrative across regions; demos strong, follow-through weak.
Soft-skills curriculum designed, built and rolled out across regions, roles and seniority.
Sharper, more consistent conversations from first-meeting through to close.
increase in quarterly pipeline generation linked to the workshops.
average CSAT across the sessions, sustained across regions, roles and seniority.
Three ways to bring it
into your team.
Choose by how deep you need to go. All sessions are built on your real content and led personally.
Team Keynote
Inspire and enable the whole org in a single session. Built for SKOs, team off-sites and company events.
Storytelling for Sales · Positioning Stories · Success Stories · Attention Control
50 to 500+
45 to 90 min
Workshop
Practical, fast-moving, built around your real content. Teams leave with ready-to-use assets and a working command of the craft.
Positioning Stories · Success Stories · Whiteboard Pitches · Framework deep-dive
Up to 20
Two days
Coaching
We work with leaders and content owners to embed the craft over time. Coaching available on retainer.
New product stories · First-call decks · Launch positioning · Success stories
Individuals & small groups
Project-dependent
What participants say.
Direct, unedited reflections from people who have been in the room, at SKOs, off-sites and working sessions across the enterprise SaaS world.
“The most thought-provoking and engaging sales training I've experienced, driving real change in how we work and engage clients.”
"Jon challenged me like a world-class coach and spotted blind spots I hadn't seen."
"Jon tailored his session precisely to our programme, making a significant impact across the EMEA org and acting as a true partner in achieving our outcomes."
"A tough audience spanning new graduates to 20+ year veterans, yet the feedback was universally positive and everyone left with new ideas to put into practice."
"He grabbed everyone from minute one and kept them engaged throughout, with a clear framework for incorporating storytelling into presentations."
"Highly recommended for anyone looking to drive more meaningful conversations with confidence."
"They really understand how to capture people's attention and share knowledge in a simple, engaging way."
"Invaluable insight on how to effectively craft and deliver stories."
"A 5-star session across the board, delivering practical insight into how storytelling creates a real competitive difference in sales presentations."
"A compelling live session, combining deep knowledge of storytelling with a clear business perspective."
Bring it to your team.
Tell us the audience, the date and what you want them to leave with. We will come back with a session pitched to that exact brief.
Looking for the deeper engagement that rebuilds the positioning underneath? See the Consultancy.